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- 🗣️ Google brings on Hume’s CEO, engineers
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In today's edition: 🔥
🦾 Google adds personal context to AI
💭 Sen. Markey questions ChatGPT ads
📱 TikTok forms US joint venture, names Adam Presser CEO
💰Capital One Strikes $5.15 Billion Deal for Fintech Brex
💡 AI Tutorial:How to apply AI to real work problems in 5 minutes
🤖5 AI Tools to check
🖼️ A.I. Generated Image of the Day
Google DeepMind hired Hume AI's CEO and roughly seven engineers as part of a new licensing agreement, marking the latest acqui-hire move by the tech giant — with Hume’s emotionally intelligent voice tech set to be integrated into Gemini. CEO Alan Cowen and the engineering hires will help integrate voice and emotional intelligence into Google's models, including Gemini's voice features.
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Google has rolled out Personal Intelligence to AI Pro and Ultra subscribers, allowing them to opt in to connect Gmail and Google Photos to AI Mode in Search for tailored, context-aware results.
Sen. Ed Markey (D-MA) has sent letters to OpenAI and six other AI companies demanding transparency about advertising plans in chatbots, warning that embedded ads "raise significant concerns for consumer protection, privacy, and the safety of young users."
TikTok has formed a joint venture to keep its platform operating in the US. Adam Presser, who has worked at TikTok for almost four years and was previously a senior executive at Warner Bros., will be the CEO of TikTok USDS Joint Venture. TikTok CEO Shou Chew will be a director. The joint venture will operate under defined safeguards that protect national security.
Capital One Financial has agreed to buy Brex for $5.15 billion in cash and stock. Brex launched in 2017 to cater to startups that ran into difficulties getting corporate cards from traditional players. It is one of the youngest US startups to join the billion-dollar valuation club. Capital One expects to close the deal in the second quarter.
AI can help you move faster, but real leadership still requires human judgment.
The free resource 5 Traits AI Can’t Replace explains the traits leaders must protect in an AI-driven world and why BELAY Executive Assistants are built to support them.
AI Tutorial
How to apply AI to real work problems in 5 minutes
ProfAI helps your team find and build real AI use cases, not just summarize notes. Here’s how to create an AI use case with ProfAI:
Create a free ProfAI account
Describe your role, projects, and responsibilities
Open the Use Cases tab
Pick a recommended use case or create your own
Follow ProfAI’s prompts to personalize the use case to your work
Personalize your use case using ProfAI’s prompts
Get a customized action plan and a ready-to-use prompt
Open it in your LLM, then save or share it with your team
Now you have an AI use case that you can re-use, share, and iterate on.
What if the biggest unlock for your CPG brand isn’t a packaging refresh or a promo blitz — but creators telling the story your audience actually wants to hear? That’s exactly what happened when this everyday grocery staple shifted from traditional ads to a creator-led, UGC-powered strategy built for scale.
Instead of pushing polished product shots, the brand activated creators across food, lifestyle, and everyday routines - pairing premium gifting with seasonal moments and culturally relevant hooks. The result wasn’t just content; it was momentum. Snack boards, game-day recipes, self-care rituals, and kitchen-counter creativity started taking over feeds, delivering 560K+ views, 247K reach, 9K likes, 2K saves, and $58K EMV - all from authentic storytelling that felt like discovery, not advertising.
More importantly, it became repeatable. Mid-tier creators expanded visibility. Micro-influencers added warmth and trust. And with Creator.co managing recruitment, briefs, and delivery, the brand built a scalable content engine, everything from 71K-view recipe videos to 600+ save snack hacks. As one marketing leader put it: “The team is accessible, easy to work with, and provides frequent updates — all our data was right at our fingertips.”
When UGC becomes the heart of your strategy, your product stops blending in and starts belonging in the lives (and carts) of your consumers.
🔥AI Tools to supercharge your productivity
Nectar AI is an AI companion platform where users can create and roleplay
FeatureShark is an all-in-one platform designed to revolutionize how you collect and manage customer feedback.
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Brandmaven is a brand intelligence platform for marketers, powered by AI.
SEOzilla - Let AI Transform Your SEO: Publish Articles That Rank Every Day
SellerPic is an AI SaaS platform purpose-built for e-commerce sellers
Crowdstake - Analyze Your Website & Convert More Visitors
Cloaked - Tired of Spam Messages, Scam Calls, and Phishing Attempts? You Need to Address the Root Cause.
Linktopia - Community link-building for bloggers, entrepreneurs and startup brands to grow
View our database of all the best AI tools for your needs: aitoolsup.com
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🧠AI Research
[arXiv is a free online library where researchers share pre-publication papers]
Runway published research showing that 90%+ of participants couldn't tell between real footage and image-to-video clips generated by its Gen-4.5 model, with the company calling the capabilities a societal “tipping point” for AI media.
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⚡️Quick AI News Roundup
⚡Tesla launches public Robotaxi rides in Austin with no Safety Monitor
🏋🏽 The Gym Is One Place AI Hasn’t Won Over, Report Finds.
😟 Using AI for advice or other personal reasons is linked to depression and anxiety.
🩺 Amazon One Medical introduces agentic Health AI assistant for simpler, personalized, and more actionable health care.
🤖Prompt Engineering
🎯 Content creation
"Write a marketing campaign outline using the 'Storytelling' framework to create a narrative around our [product/service]. Use [characters], [plot], and [setting] to engage [ideal customer persona] and build emotional connections."If you found this prompt useful,
You can find 1000+ prompts to increase productivity by clicking here.
Recommended Reading
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⚡ From distant lands.
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